How Using Digital Marketing Can Help Business Stay Ahead During COVID-19

The Coronavirus has spread exponentially and has affected the lives of people in an unprecedented way. Many businesses have been hit hard by COVID-19 but this is also true that online businesses are still not as badly affected as offline. Industries like Health, Telecom, Media & Entertainment, and Supermart have seen a high spike in online traffic. For the past few months, more customers turn to online shopping to purchase their everyday needs. Thus, e-commerce activities are likely to rise as people are avoiding stepping out of their houses, in order to follow physical distancing.

Many offline businesses are thinking to take their business online so that they can run their business in this pandemic and help the people by delivering good quality services & products at the doorstep. Are you one of them and are wondering how to do your business online? Don’t let Coronavirus ruin your business and hire the top e-commerce development company that offers you an e-commerce store like Amazon, Flipkart, and e-Bay.

To stay ahead of the online business competition during COVID-19, you need to follow some digital marketing tactics. You need not invest money in advertisement or branding to grow your business. Your website is enough to generate lead or sales. If it’s not bringing lead or sales, it’s broken. Fix it as soon as possible and boost more revenue in this pandemic.

Below we have discussed some digital marketing strategies that will help you increase your business sales in this COVID outbreak.

SEO: The most important way to enhance your business with a digital marketing strategy is Search Engine Optimization (SEO) that drives targeted & organic search traffic to your website. With SEO techniques, your brand can gain higher visibility and more exposure.

Social Media Marketing (SMM): Marketing your brand via social media platform is social media marketing. Nowadays, everyone is spending the most time on social media, so you can reach social media users with the right SMM, , attract them towards your brand and stimulate them to become your regular clients. Even you can run your business and make deals directly on social media by running some campaigns.

Email Marketing: During this pandemic, you can market your brand or services via email to bring in more customers and make your business. Email Marketing is the most effective digital marketing strategy to generate leads by sending commercial messages via email to potential customers.

Content Marketing: Content is key in digital marketing and one of the best ways to reach a potential audience. People are getting bored sitting at home, and are using online resources more these days so, they are looking for ways to engage themselves with some blogs, videos, games, and some other things.

PPC: Pay Per Click(PPC) is a smart move right now to generate more lead and/or sales. With PPC, you can run your campaign on Google. Pay Google to list your ads in the top or right of the organic search listings. When someone performs click on your ads, you have to pay for that. Google stops playing your ads once your budget is get depleted.

Don’t have a live website to run your business online? You’re losing your potential customers and putting your brand value at risk during this lockdown. Invest in an offshore website development company and get your e-commerce site at affordable prices.

5 E-commerce Trends to drive sales during COVID-19

With the rapid spread of COVID-19 worldwide, it has become necessary to put many countries under lockdown. Customers are staying home to practice social distancing to avoid going out in public places. Many businesses have been severely hit byCOVID-19 even the economy of many countries has been also affected badly.

E-commerce industries related to groceries, health, kitchen essentials, and food supply are booming these days as people prefer to do online shopping rather than stepping out, which shows that there is a rapid rise in online purchasing and will rise in future as well. Health and Groceries e-commerce site sees highest spike on search engine across all industries. Countries like China, Italy, Finland, South Korea, and many others have seen a rise in online shopping trends.

If you want to drive more customers to your e-commerce portal, then you need to do some homework such as what people are searching for in this outbreak, what products are in high demand, what trends & technologies your competitors are following, etc. Here we have done some research and based on that, these are some e-commerce trends that are very important to keep your business competitive.

Optimize Your Website

According to some research, 60% of searches come from mobile. Make sure that your e-commerce store is mobile-friendly. Make sure that your site or apps take less time to load pages or site content. You can target new customers by adding SEO strategies to your e-commerce store. There are many e-commerce platforms available in the market such as Magento, Shopify & Woocommerce, which have in-built SEO features. Magento 2 provides in-built SEO features that help boost traffic to your site and also help to optimize the websites. Invest in a top Magento development company to build your e-commerce store on Magento 2 platform.

Expand Your Business across Multiple Channels

Go with social media channels or platforms as these days people are sitting at home like to scroll through social media pages in their free time, so there are plenty of chances to reach out to the maximum customers via social media platforms.

Keep Products Prices Reasonable

As we know that the economy of many countries is being adversely hit, many people have lost their jobs due to which it is difficult to live life in this pandemic. Therefore, it’s very important that you keep the prices of your products reasonable so that people like to buy from your site and also suggest others to buy.

Follow Preventive Measures

Many e-commerce companies are following preventive hygiene measures at the time of packaging and delivering products safely to their customers, to avoid the spread of Coronavirus during shipment. Some e-commerce companies have temporarily stopped the CoD (Cash on Delivery) options on their sites or app. They are following the precautions advised by WHO such as wearing masks, proper sanitization, hand washing, etc to ensure zero contactless delivery to the customers.

Offer Discounts & Coupons

You can offer your customers some coupons, discounts, or price drops to help them in this crisis and attract them to your site. With the help of push notifications you can inform them about the deals and sales.

Are your business is facing challenges in this corona outbreak, and you’re looking for a way to get it out. You should analyze the ongoing trends in this corona virus pandemic and then provide services accordingly via e-commerce websites or apps. Some e-commerce companies have already invested their brains, time, and money behind the latest trend and have jumped into the fray to compete with their competitors. Don’t delay and hire the best e-commerce development company today and make your store online presence with the latest trends.

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11 Social Media Marketing Strategies for eCommerce Websites

Nowadays everyone is spending most of their time on social media platform such as Facebook, Instagram, Twitter, Snapchat etc. Social media is the best platform to connect with the maximum customers and increase sales. According to the study, people follow fashion, brands, and other things that are trending on social media.

Now you must be thinking how social media strategies promote your eCommerce store. Social Media strategies help you grow your business by interacting with the more and more customers. Many development platforms are featured with the social media strategies like Magento platform. It offers extension such as Social Login that allows visitors to comment, share, login and register with many social networks and many more. Hence, integrating social media with Magento eCommerce store will be beneficial for your business. What are you waiting for? Find a top rated Magento development company that offers you an eCommerce store using Magento platform.

Enhance your Pins and Board

Pin the products in different boards to categorize it, this way your followers can explore the products easily. Create different boards for different products and keep your profile well-organized so that your customers feel easy to explore.

Video strategy for Youtube, IGTV

Video works perfectly to bring traffic to your website. You can create animated videos, funny videos or good quality videos with some sense to attract your customers and can post it your social media platforms with good optimized keywords. Instagram offers facility to create video i.e. IGTV which helps you to build niche audience.

Connect your Website with Facebook Messenger

Facebook can bring traffic to the website and increase sales as according to research there are approx 1.3 billion active users on Facebook messenger. So connect your site to Facebook messenger that will show product updates, price changes, and give you the ability to provide customer support.

Pay for Advertisement

Social Media ads are very helpful in engaging maximum number of customers so invest in social media ads like Facebook ads, Instagram ads, LinkedIn ads, or Promoted Tweets etc to elevate your brand image with your target audience. Invest some money of paid advertisement to grow your followers.

Increase your Followers

Increase your followers by following these two ways as social media is the only platform where you can directly interact with the customers and engage them by providing regular posts, blog, questionnaire and so on.

· Join Groups: join group related to your work or business where you can post, retweet, share videos with good keywords.

· Grow relationships with Influences: build relationship with the one having good number of followers, it will help you to boost your business.

Go Live

People are spending less time on Facebook and more of their time on video and live streaming content. So try to go live rather than posting posts on your social media and display products in their streams.

Attractive Images on Pinterest

Use high-quality and larger images on Pinterest as it will Increase visibility of your products and receive more number of engagements. You can’t sale your product directly on it but you will get referral traffic’

Optimize Social Posts

An optimized, quality post can go a long way for your business. Use optimized high-conversion keywords in your posts so that your customers can easily reach to you. Add visual elements to your posts to draw the attention of busy users to your posts.

Use Hashtags

Hashtags with post help you to discover the relevant post very frequently on social media platforms like Instagram, Facebook, Twitter and so on. It helps to categorize content for your audience. Too many use of hashtags make your post look like spam. so it is good to use 3-4 hashtags per post.

Create Blog Page

Create a blog page for your business. Write creative and informative content for your audience, so you always have something to talk about. Your blog post can engage followers and force them to click on your website.

Generate Lead

Lead Generation is one of the processes of developing interest in business’s product and services. In Facebook, you can create campaigns using lead generation that allows people to fill a form and you can get a qualified lead for your business.

Many business owners are looking for the best ecommerce development company that offers social media strategies for eCommerce store so that they can easily drive more traffic to their website. Many platforms such as Magento are providing social media marketing features with some extensions to engage more and more customers and provide maximum ROI.

Magento 1 to Magento 2 Migration – Top 5 Reasons and Benefits

Many e-commerce business owners are still considering whether upgrading to Magento 2 is worth it or not? Currently, there are approximately 150000 live websites using the Magento 1. So far you have not found any reason why to migrate your store from Magento 1 to Magento 2. Never mind, I will tell you the reasons & benefits of Magento Migration.

The main reason to move your online store to Magento 2 is:

Security Problem: The Adobe Company will end support for the Magento 1 platform in June 2020. Stores that did not migrate to Magento 2 by the end of June 2020 will not get any security updates from the company and this will increase the security risk.
End of Updates & Supports: The company will not provide any updates for plug-ins and modules after the end of the Magento 1 platform.

Magento 2 supports the latest PHP which includes better security, enhance performance & speed and many features that make your business grow and serve your customers in the best possible ways. This platform also offers Meta tags functions for better SEO, which is missing in the Magento 1. Now look at the benefits I have explained below

Improved Performance & Speed

If your store is on an older version of the software and facing serious performance issues then you should invest in a reliable magento development Company that delivers you online store using Magento 2. Magento 2 sites will run on average 20% faster than Magento 1. This upgraded platform can handle about 40% more orders per hour and page loads faster than Magento 1.

Better Security

Every customer wants to shop from a secure e-commerce store. Magento 2 uses 2-factor authentication, Argon2ID13 through PHP sodium extension, dynamic backup plan and hashing algorithms (SHA-256) security measures to protect the password and sensitive information linked with payment, shipping, credit/debit cards, etc.

Enhance Checkout Process

The checkout process is quicker, safer and easier for customers to complete the order. It offers customers to checkout without registering or logging on the website and considered as guest buyers. Magento 2 Guest Checkout is 38% faster, making more convenient to buy things online. Magento 2 provides the facility of easy payment method integration into the checkout process.

Better User experiences

The Magento 2 version offers mobile-friendliness, attractive designs, easy-to-navigate facilities to deliver customers with the best user experience. With an excellent and responsive design, you can attract more end-users, influence them to buy the products and result in more sales.

Advanced Reporting

Magento 2 offers advanced reporting features that enable you to track multiple online store reports right from the admin panel. Admin can check the past/ current reports of products, customers, orders in the back-end of the site.

If you also considering moving from Magento 1 to Magento 2, then this is the right time to make a serious change and look for a best website development company that builds an e-commerce store using Magento 2. With Magento 2, you will get a feature-rich eCommerce site that will take your business to the next level of digital growth.

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Top 5 Easy to Avoid Mistakes E-commerce Stores Make

Want to take your online business to new heights?? For this, you must focus on two things: first, target the right audience and second, communicate with the target audience in a effective way via right platform. The most effective way to communicate or interact with the maximum audience is the eCommerce platform. As we all know, E-commerce industry is changing everyday at a rapid pace and become essential for business growth. So to be stands out in a crowd you must hire reputed eCommerce development company India, who avoid these top 5 mistakes while making e-commerce stores.

Complicated Check-out Process: Once customers have been done with shopping, they want an easy and simple checkout process in just a few clicks. If they find the checkout process difficult, there might be chance that they may become frustrated and cancel the purchase. So keep it simple otherwise customers will look for other options.

Poor Images and Description: As customer will get to know the products through the images or descriptions only. Therefore it is very important to provide correct and accurate details along with clear, real and more number of images of the products in online business.

Suppose you have uploaded a blurred image of the products, users will not find it good and attractive and then they will not show interest in buying your product or if you are providing less details about any products such as no expiry date of grocery items or no size details etc, users will not find enough information to make the purchase, and quit to shop from your eCommerce stores. This will result in a decrease in the sale of your items and loss in your online business.

No Responsive Design: No Responsive design, No Customers, No Sale. If your e-commerce website is not responsive, the user will have difficulty accessing it, resulting less customers and less sale. A responsive design in your ecommerce websites will help your customers to use the sites from anywhere, anytime at any devices.

Poor Customer Service: Customer Service is the main aspects of online business. Whenever your customer needs you, you have to be there and if you fail to do so, customers will lose interest in your e-commerce websites.

Services include a lot of things like proper respond to the messages, notifications etc. but servicing for 24*7 in real-time is quite difficult. Hence the top Magento development companies are using Chatbots in their sites to provide 24 * 7 services to their customers. Chatbots is trending in the eCommerce market and will boom in upcoming year.

Improper testing: Testing is the last but important stage of any development process. Developers should test at each stage of development so that the site runs smoothly without interruption. If your site shows bug to your user and your user has difficulties in running your portal, it will leave a negative impact on your customer’s mind and they will be less interest in your site.

Hire dedicated Magento Development Company that follow the latest Magento market trends and provide you with the best e-commerce sites so that you can reach new customers and expand your business globally.

Laravel Vs CodeIgniter, Which Is Better PHP Framework In 2020

In the recent era, PHP framework is most popular for developing the custom solutions. There are many PHP frameworks trending in the web development market but two most famous frameworks are Laravel & CodeIgniter. Talking about the best Website Development Company, they use Laravel PHP framework to build fast, scalable, cost-effective, secure and highly-customized websites and web-apps.

In order to choose which framework is better, it is necessary to discuss the features of both the frameworks and to know very well how they differ from each other. Here we discussed

What is Laravel?

Laravel is free, open source PHP Framework that follows the MVC (Model View Controller) architecture for web development. Its source code is hosted on GitHub. When it comes to security, Laravel is most reliable framework for developing secure websites and web-applications. Most of the top website development companies are using Laravel to build websites as Laravel shares 0.27% value in the market.

Features of Laravel

Offers better IO
Easy to use Blade Template Engine
Modular Packaging
Easy Integration with Third Party Libraries
Unmatched Quality Session Control
Great ORM Option in Query Builder
Great Documentation

What is CodeIgniter?

Codeigniter is popular, simple, easy-to-use open source PHP web application framework to create dynamic websites using PHP programming language. It offers high-end Security & XSS Filtering.

Features of CodeIgniter

File uploading class
Advance Security & XSS Filtering
Session Management
Error Logging
Ease to use MVC
In-built class support to send emails
Offers the calendar class, template engines and unit testing class

Differences
	*Laravel*	*Codeigniter*
Database Model	Relational Object Oriented	Object-Oriented
Template Language	Blade Template Engine	PHP Proprietary
Programming Paradigm	Component Oriented	Object-Oriented Event-Driven Functional
Other DBMS Support	Oracle, Microsoft SQL Server, IBM DB2, MYSQL, PostgreSQL Orientdb and JDBC compatible	MySQL, MongoDB, PostgreSQL and Microsoft BI
Unit Testing	Allows developers to check the application code thoroughly and continuously with the help of PHPUnit.	Doesn’t have any in-built unit testing tools. Developers need to use additional unit testing tools to check the quality of application and code.
Built-in Modules	Laravel framework is designed with built-in modularity features. Allows developers to break the project into small modules through the bundle.	Does not offer any built-in modularity features. So, developers need to create and maintain modules by using Modular Extension.
Support for Restful APIs	The RESTful Controllers empowers developers to manufacture an assortment of REST APIs without spending extra time.	CodeIgniter does not facilitate streamlined development of REST APIs.
HTTP Support	In Laravel, Programmers can define custom HTTPs routes and can create specific URL for each HTTP routes.	CodeIgniter does not support HTTPS fully. Therefore, developers can use URL to keep the data transmission secure by creating pats.

We can say both of these PHP frameworks have its own advantages. So it’s quite difficult to opt better one. Those who want their project to be developed on a better framework, you should discuss your ideas & business requirements with top php development company India. They will guide you which PHP framework will be better for your project.

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Woo-Commerce vs Magento Web Development – Which One Better in 2020?

In recent era, e-commerce is one of the fastest growing industries in the global economy, increases nearly 23% every year and it can be reach up to $27 trillion by the end of this decade. Thousands of entrepreneurs are running their businesses with the help of eCommerce sites, resulting it has become most preferred shopping option. Like we can see some of Top e-commerce companies namely Amazon, Flipkart, Alibaba, eBay, Myntra etc.

Do you also want your eCommerce site to come among the top 10 eCommerce companies in World? Want to hire best eCommerce website Development Company? Confused about which platform is trending now??

Don’t worry you are at right place. Here we have discussed some points which helps you to select which one is better in 2020, Woo-commerce vs Magento Web Development??

Woo-Commerce is six times popular than Magento and best suited for medium and large scale businesses, but Magento is a very scalable, most popular as well as in-demand open-source eCommerce platform across the world. Woo-commerce market share in USA is 28 percent, making it top-most popular ecommerce platform while Magento has only 4 percent in the global ecommerce market share.

Magento

Magento is a powerful open-source CMS, offering benefit that anyone from the community can contribute to its development part. This platform allows users to expand its functionalities either themselves or by hiring professionals. There are two edition of Magento i.e. Magento Open Source and Magento Commerce.

Magento Open Source previously known as community edition and is available for free, providing basic functions needed to run an e-commerce store.

Magento Commerce is premium paid edition added with advanced features and tools, ideal for those ready to upgrade their websites and boost sales.

Woo-Commerce

Woo-Commerce is an flexible, open-source eCommerce plug-in built on WordPress. It offers great looking, customizable free and premium themes.. It allows customers to build the store they need and define your style with the storefront.

Go through the important factors based on which you can decide which one is better in 2020

Features

Features	Magento	Woo-commerce
Ease of Use	Moderate	Simple to use
Scalable	Yes	Yes
UI/ UX Design	Yes	No
Support	Yes	No
Self-Hosted	Yes with Cloud	Yes
Payment support (Multiple)	Yes	Yes

Performance

Performance and speed are the two most important factors based on that you can decide which platform should be best used for an ecommerce site. If your website load images and content slowly, it may be possible that your visitors will leave the site quickly; this may loss in the business deal. So You should invest in a reliable eCommerce website development company who develop ecommerce site according to the latest trends and technology.

Performance could be decided on several other factors like your web hosting provider, whether uploaded images are optimized or not, and whether you are using a Content Delivery Network (CDN) or not. So we can’t say which one is better in performance. In India, most of the Top eCommerce website development companies are developing e-commerce sites using the Magento platform.

Security

E-commerce site must be completely secure, as it contains customer’s personal details and payment detail also. Both Woo-commerce and Magento implement several security measures to keep their sites safe & secure. But Magento uses frequently released Magento patches to provide stronger security for online store.

SEO

Magento and Woo-commerce both platform offers SEO services like meta tags optimization, image optimization, edit robots.txt file, canonical tags for products, etc. You can see which platform is more SEO friendly based on the SEO score mentioned in the table below.

Both Woo-commerce and Magento are open-source platform; developers can easily modify the original code as per their requirement. Selecting which platform is best is not an easy task, as both platform comes with great features and functionalities. To get the best eCommerce sites using Magento, you can hire a specialized Magento development company.

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Top 10 Tips to Achieve Mobile Application Modernization in 2020

Mobile applications are the greatest revolution that businesses have at their disposal to reach out to the broader audience. The need is growing every day, and therefore, businesses are getting their mobile application developed by reliable mobile app development companies to perform their functions effectively. With the technologies changing rapidly, mobile applications are also being updated as per the requirements of businesses. Once the mobile application is made by a reliable mobile app development company, it will require further maintenance to make sure that the applications run according to the latest IT trends.

Mobile application modernization is one of the critical elements in building popular and relevant apps in today’s time. Following are the top 10 tips on how you can achieve this:

1. Features Should Be Straightforwardly Accessible

One of the essential things to application development is not to hide elements behind touch gestures. The only exceptions to this are in cases when you are using standard operating system controls or using a particular gesture consistently throughout the application. While gestures may be able to trigger features, it is always best to have the features accessible via visible control.

2. Only Keep Relevant Features

It makes no sense to fit in features unless they serve the core concept of your app. While it does not technically harm to have several functions in, having too many unnecessary ones can crowd your app. This takes away focus from what is more important. Here, your mobile app development company will play a crucial role in modernizing your application as per the latest trends.

3. Avoid Hamburger Menus

Follow this as a rule of thumb: if an element falls below 80% of regular usage, you can hide it behind a hamburger menu. Generally, it has been found that hamburger menus aren’t as efficient as they might appear. They have surprisingly low discoverability. Instead, you can use alternatives such as drop-down menus and tab menus to help you manage the clutter.

4. Applications Should Be Accessible

Not all humans are the same, and hence not all interpret interfaces alike. Therefore, it is a good idea to have cues in your application that can help guide otherwise lost users to what they want. Some examples of this are icons and accentuated color contrast. On the other hand, cross-platform mobile app development companies should make sure that the interface they are building or updating runs smoothly on all devices.

5. Incorporate Useful Animations

While animations might sometimes be very helpful in aiding the user access your application and navigating it more deeply, overdoing them might just turn your app into a Disney movie. Mobile app development companies should take this into account while keeping in mind the nature of the business and the target market. You can use the animations that come with the standard operating system to guide the users.

6. In-app Copy Should Be Precise

Always remember that your application will be run on mobile phones. Hence, having a painfully long in-app copy can make the screen look cluttered and take away from the user experience. Instead, you should strive to have precise and focused in-app copies so that users don’t find it challenging to navigate through the application.

7. Only Put Necessary Pop-ups

Users don’t like pop-ups, and they don’t generally read them. Often, a user would blindly tap anywhere on the screen to get rid of the pop-up. Therefore, only use this feature when it is necessary, and while doing so, use non-generic buttons like ‘delete’ and ‘upload’ so that the user knows that the pop-up refers to something meaningful. Remember, your clients will be using cross-platform apps that will put an added burden on your mobile app development company to take care of what is being shown when users open the app.

8. Use Witty Release Notes

This is one of the rarer chances where you get to communicate with your users, so try not to make it dry and dull. Instead, add dashes of humor and wit to convey your point in a witty manner. These days, several companies are using this strategy in their mobile application to keep their customers hooked and make them search more.

9. Don’t Blindly Implement User Feedback

While user feedback is important and helps you connect with your users, it is vital that you smartly deal with it. Not all recommendations go with the stream of your application’s purpose and hence should better not be implemented. Think about what the users want and then make appropriate calls.

10.Refrain from Meddling During User Testing

Observation is the key. Without interfering with the way the users navigate during testing and withholding questions, observe how the subject interacts with the app. Learn from this as there might be hidden opportunities in there.

No matter which cross-platform mobile app development company you have hired for your business, make sure that they remain up-to-date with the current trends and bring changes into your mobile applications to gain a competitive advantage.

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