With the rapid spread of COVID-19 worldwide, it has become necessary to put many countries under lockdown. Customers are staying home to practice social distancing to avoid going out in public places. Many businesses have been severely hit byCOVID-19 even the economy of many countries has been also affected badly.
E-commerce industries related to groceries, health, kitchen essentials, and food supply are booming these days as people prefer to do online shopping rather than stepping out, which shows that there is a rapid rise in online purchasing and will rise in future as well. Health and Groceries e-commerce site sees highest spike on search engine across all industries. Countries like China, Italy, Finland, South Korea, and many others have seen a rise in online shopping trends.
If you want to drive more customers to your e-commerce portal, then you need to do some homework such as what people are searching for in this outbreak, what products are in high demand, what trends & technologies your competitors are following, etc. Here we have done some research and based on that, these are some e-commerce trends that are very important to keep your business competitive.
- Optimize Your Website
According to some research, 60% of searches come from mobile. Make sure that your e-commerce store is mobile-friendly. Make sure that your site or apps take less time to load pages or site content. You can target new customers by adding SEO strategies to your e-commerce store. There are many e-commerce platforms available in the market such as Magento, Shopify & Woocommerce, which have in-built SEO features. Magento 2 provides in-built SEO features that help boost traffic to your site and also help to optimize the websites. Invest in a top Magento development company to build your e-commerce store on Magento 2 platform.
- Expand Your Business across Multiple Channels
Go with social media channels or platforms as these days people are sitting at home like to scroll through social media pages in their free time, so there are plenty of chances to reach out to the maximum customers via social media platforms.
- Keep Products Prices Reasonable
As we know that the economy of many countries is being adversely hit, many people have lost their jobs due to which it is difficult to live life in this pandemic. Therefore, it’s very important that you keep the prices of your products reasonable so that people like to buy from your site and also suggest others to buy.
- Follow Preventive Measures
Many e-commerce companies are following preventive hygiene measures at the time of packaging and delivering products safely to their customers, to avoid the spread of Coronavirus during shipment. Some e-commerce companies have temporarily stopped the CoD (Cash on Delivery) options on their sites or app. They are following the precautions advised by WHO such as wearing masks, proper sanitization, hand washing, etc to ensure zero contactless delivery to the customers.
- Offer Discounts & Coupons
You can offer your customers some coupons, discounts, or price drops to help them in this crisis and attract them to your site. With the help of push notifications you can inform them about the deals and sales.
Are your business is facing challenges in this corona outbreak, and you’re looking for a way to get it out. You should analyze the ongoing trends in this corona virus pandemic and then provide services accordingly via e-commerce websites or apps. Some e-commerce companies have already invested their brains, time, and money behind the latest trend and have jumped into the fray to compete with their competitors. Don’t delay and hire the best e-commerce development company today and make your store online presence with the latest trends.
Learn more:
Webnyxa Technologies 