The Coronavirus has spread exponentially and has affected the lives of people in an unprecedented way. Many businesses have been hit hard by COVID-19 but this is also true that online businesses are still not as badly affected as offline. Industries like Health, Telecom, Media & Entertainment, and Supermart have seen a high spike in online traffic. For the past few months, more customers turn to online shopping to purchase their everyday needs. Thus, e-commerce activities are likely to rise as people are avoiding stepping out of their houses, in order to follow physical distancing.
Many offline businesses are thinking to take their business online so that they can run their business in this pandemic and help the people by delivering good quality services & products at the doorstep. Are you one of them and are wondering how to do your business online? Don’t let Coronavirus ruin your business and hire the top e-commerce development company that offers you an e-commerce store like Amazon, Flipkart, and e-Bay.
To stay ahead of the online business competition during COVID-19, you need to follow some digital marketing tactics. You need not invest money in advertisement or branding to grow your business. Your website is enough to generate lead or sales. If it’s not bringing lead or sales, it’s broken. Fix it as soon as possible and boost more revenue in this pandemic.
Below we have discussed some digital marketing strategies that will help you increase your business sales in this COVID outbreak.
SEO: The most important way to enhance your business with a digital marketing strategy is Search Engine Optimization (SEO) that drives targeted & organic search traffic to your website. With SEO techniques, your brand can gain higher visibility and more exposure.
Social Media Marketing (SMM): Marketing your brand via social media platform is social media marketing. Nowadays, everyone is spending the most time on social media, so you can reach social media users with the right SMM, , attract them towards your brand and stimulate them to become your regular clients. Even you can run your business and make deals directly on social media by running some campaigns.
Email Marketing: During this pandemic, you can market your brand or services via email to bring in more customers and make your business. Email Marketing is the most effective digital marketing strategy to generate leads by sending commercial messages via email to potential customers.
Content Marketing: Content is key in digital marketing and one of the best ways to reach a potential audience. People are getting bored sitting at home, and are using online resources more these days so, they are looking for ways to engage themselves with some blogs, videos, games, and some other things.
PPC: Pay Per Click(PPC) is a smart move right now to generate more lead and/or sales. With PPC, you can run your campaign on Google. Pay Google to list your ads in the top or right of the organic search listings. When someone performs click on your ads, you have to pay for that. Google stops playing your ads once your budget is get depleted.
Don’t have a live website to run your business online? You’re losing your potential customers and putting your brand value at risk during this lockdown. Invest in an offshore website development company and get your e-commerce site at affordable prices.
Webnyxa Technologies 